Public Relations

B.I.D., backed by a time-tested method in the area of public relations, achieves two goals: 
communication and solid results. Public relations has been defined as a "permanent plan of good will, focusing all effort on overcoming barriers for mutual understanding
between an organization and its target audience".

Studies carried out by Business Initiative Directions have shown, in the medium-sized company, that public relations budgets are many times more cost-effective than those of
advertising. This is due to the fact that its messages persuade the buyer more easily and
are more credible in cases in which the buyer tends to mistrust advertising.

Products & Services

- Public Relations Audits.

- Media Relations.

- Writing, Design, and Production of Media and Collateral Materials

- Crisis Communications.

- Press and Spokesperson Training.

- Corporate Communications.

- Message Development.

- Special Events.

- Publicity and Promotion.

- Marketsite Development and New Media Public Relations.

- Countering Adversarial Public Relations Programs.

- Plant Closings and Business Crises