Direct Marketing

When preparing a direct marketing campaign, Business Initiative Directions focus is on relating different groups which share similarities with one another. B.I.D. studies the geographical areas where the campaign is to be launched, gathers information about the target group and decides the best time to launch the campaign and achieve set goals.

Original formats and creativity mark B.I.D.´s experience in direct marketing and client satisfaction is the best guarantee of its know-how.

B.I.D. judges the effectiveness of campaigns and applies corrective measures while in process and in terms of results, analyzing the reasons for those results.