Branding

 
BID created the corporate image and communication strategy of Multiasistencia, a unique home and business repair firm, founded in 1981, which currently has 11 million service users. Creation of mobile trade fair booths for business presentations in hotels and events in Spain and Portugal.
 
 
 
Jose E. Prieto created Opel En Marcha, a General Motors publication, to communicate the company creed and values to Spanish automobile dealers. Endorsed Image. Multauto, a company which has experienced spectacular growth, uses the BID award symbol in different promotional campaigns.
 
 
 
New corporate image for Cadagua, leading company in water treatment.    
 
 
 
Most experts agree that, due to the socioeconomic variables that presently characterize the market, product-based leadership is almost impossible. Distribution channels or the price factor no longer give the competitive edge. Many times the only characteristic that distinguishes one company from another is brand image.

The positioning of the brand within a sociological framework rather than exclusively on a commercial basis is more and more important. The world in which we live is of a highly graphic context, overriding the linguistic context to such an extent that the visual image overpowers the brand name itself.

A company's brand image gives potential clients the first impression. Clients will unconsciously perceive and evaluate it on business cards, letterheads or any other promotional media, including the Internet. Brand image alone will not increase sales, but an obsolete or badly designed graphic image can cause a feeling of rejection that will make it more difficult to achieve market acceptance or for distributors to trust its viability.

This is the reason that specialists recommend dedicating resources to the design and market acceptance of the logo-symbol. This involves the typography of the brand name (the logotype) and the image and graphic resources which support it (the symbol).