The Award is presented to each company as an entity, for corporate achievements, to recognize quality and excellence within one or several of the following concepts:
• Customer Satisfaction
• Communication Strategies
• Benchmarking
• Information and Data Analysis
• Leadership
• Planning and Decision-making
• Human Resources
• Education and Training
• Processes and Production
• Business Results
• ISO 9000
• TQM

The information gathered by Business Initiative Directions through all channels, including the on-line macro poll, is analyzed by the International B.I.D. Selection Committee, which makes the final decision to select the annual awardees.