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Communication
  • Press Agency
  • Business Journalism
  • Television and Multimedia
  • Public Relations
  • Conventions and Events


    • camarasBusiness Initiative Directions sees communication as an indispensable element for growth and human development.
    This concept is based on the preferences and habits of a new generation educated in a global market, with different consumer behaviour and a focus on the future.
    B.I.D. keeps a daily knowlegde concernig the latest advances in technology and is, therefore, able to have a greater impact with new and original proposals, which directly facilitate the success of products, services, companies and individuals.

    Press Agency
    Press releases shape opinions about companies and their activities. These are written by Business Initiative Directions´ expert team. These same professionals, in addition to their function as press officers, customize their press packages to deliver the specific message designed to meet previously set goals.

    B.I.D. offers a variety of proposals for different countries, appearing in several audiovisual communication media: press, radio and television.


    Business Journalism
    Top management in leading sectors are aware of how a company newsletter can be effectively used to report on what is happening in their companies. B.I.D.´s experts in this influential area of communication carry out their work in an ever-evolving technological atmosphere.
    Business Initiative Directions has experience publishing newsletters for important multinational groups from very different areas and economic sectors: real estate, finance, chemicals, electrical, telecommunications, IT, mining, construction, insurance, transportation, food and beverage, and public organizations.


    Television and Multimedia

    Digital media channels are winning ground on television. B.I.D. professionals have accumulated 30 years of technical experience in business communication, along with the success of the last 14 years in digital image treatment in the graphic world, hence, allowed B.I.D. to compete in this new market. Business Initiative Directions supplies digitally formatted television programs within its general business series as well as programs on monographic subjects.
    B.I.D.´s goal is to provide a television image bank, available for consultation of researchers and historians in the business area.


    Companies needing interactive communication turn to B.I.D. for the creation of their multimedia tools: corporate identity manuals, general business presentations and catalogs, annual campaign plans for a franchise network, annual reports, urban planning, architectural plans, courses and stockholder meeting presentations.
    Business Initiative Directions' sophisticated work stations undertakes projects in all IT formats, both PC and Macintosh.

    Public Relations
    B.I.D., supported by a time-tested method in the area of public relations, achieves two goals: communication and solid results.

    Public relations has been defined as a permanent plan of goodwill, focusing all the effort on overcoming barriers for a mutual understandment between the organization and its target audience.
    Studies carried out by Business Initiative Directions have shown, in the medium-sized company, that public relations budgets are much more cost-effective than those of advertising. This is due to the fact that its messages persuade the buyer more easily and are more credible in cases in which the buyer tends to mistrust advertising.


    Conventions and Events

    B.I.D. organizes its annuals conventions as well as for its clients, providing many attendees with business opportunities. Business Initiative Directions has an extensive experience in conventions both in the U.S.A. and in Europe, in the business area as well as for cultural events and the world of sports.
    Due to its nature as an international organization, the languages B.I.D. uses for business communication are Spanish, English, French, Portuguese and Russian.