J. E. Prieto with the 42nd President of the U.S.A.
J.E. Prieto, President of BID Business Initiative Directions with his family, greeting Bill Clinton, 42nd President of the United States of America, at Madrid airport during his visit in Spain.

With the Mayor of Madrid (Spain)
José E. Prieto, President of B.I.D., together with the Mayor of Madrid, Jose M. Álvarez del Manzano, and the President of HEFAME Group, José Vicente Ortega.

Princess Shahnaz Husain
J.E. Prieto, President of B.I.D., together with Alfonso Casal, presenting the BID Award to Princess Shahnaz Husain of Shahnaz Herbals.

Former Secretary of HUD, USA
Henry Cisneros, named to the Presidential Cabinet position of Secretary of Housing and Urban Development by Bill Clinton when first elected President of the United States, in an interview with Jose E. Prieto, President of BID, and Malcolm F. Plaeger.

Khalifa Shaheen
His Highness, the late Emir of Bahrain, Shaikh Isa Bin Sulman Al Khalifa, received Mr. Khalifa Shaheen, Director of Falcon Cinefoto, Bahrain, with partner Mr. Abdulla M. Alkhan.

B.I.D. in the media

Presentation of the book "The Corporation after the Unification of the European Market" during a press conference
BID has published this book, written by Silvia García, Antena 3 TV journalist, titled "The Corporation after the Unification of the European Market", which was presented to the media on numerous occasions. Various members of the Spanish media and an important group of business people were present. The subject of the book is the outstanding career of José Vicente Ortega, President and source of inspiration to HEFAME Group, ranked number 65 in Spain.

BID in the press
The importance of B.I.D. Business Initiative Directions is growing each year more in the world of business communication, as shown in these full-page appearances in leading business sector publications. The newspaper Cinco Dias, publisher of a daily section of the Wall Street Journal, featured 3 full pages and one double page dedicated to B.I.D.

The BID award on Spanish Television
Jesús G. Posada, Minister of the Spanish Government, presided by Jose María Aznar, holding the Award that BID Business Initiative Directions presented to Ancoporc Association at its Convention in Paris . The award was received by its President, Jose Llinas.

President on television
José E. Prieto, President of BID Business Initiative Directions, has appeared on different news broadcasts on televisions throughout the world. This image is taken from an interview shown on Antena 3 Television, filmed at BID headquarters in Madrid

 

Continuous training

During the past 8 years, BID group has carried out different projects in continuing education for business professionals sponsored by the Spanish Group Endesa, the largest electrical power corporation in Spain and in Latin America. One concerned a study of the quality processes in Endesa's plants in multimedia format and another was the publication of Endesa Quality Manuals.

Most experts agree that, due to the socioeconomic variables that presently characterize the market, product-based leadership is almost impossible. Distribution channels or the price factor no longer give the competitive edge. As often occurs, the only characteristic that distinguishes one company from another is brand image.

The positioning of the brand within a sociological framework rather than exclusively on a commercial basis is significantly more important than before. Our current modern society is of a highly graphic context, overriding the linguistic context to such an extent that the visual image overpowers the brand name itself.

A company's brand image gives to potential clients the first impression. Clients will unconsciously perceive and evaluate it on business cards, letterheads or any other promotional media, including the Internet. Brand image alone will not increase sales, but an obsolete or badly designed graphic image can cause a feeling of rejection that will make it more difficult to achieve market acceptance or for distributors to trust its viability.

This is the reason why specialists recommend dedication to the resources of the design and market acceptance of the logo-symbol. This involves the typography of the brand name (the logotype) and the image and graphic resources which supports it (the symbol).

Companies in 178 Countries

The BID awards are presently being utilized by companies in 178 countries to endorse their activities in favor of quality culture, creating a bond among clients, suppliers, employees and collaborators.

Korea Electric Power Corporation, ranked 265th worldwide, Awarded by BID in New York with the Quality Summit Gold Award.

Mr. Crowhurst, President of Beijing COFCO, ranked number 362 in the world in the Fortune Global 500, together with Mr. De Giacomo and Mr. Prieto.

Mr. Rao, Executive Director of Indian Oil Corp., one of the leading companies in India and ranked number 278 in the world, greeting Mr. Prieto, upon being awarded by BID in Geneva.

Mr. Sarri Jorge, President of Jorio Coca Cola Corse, receiving a BID award.

WQC for Slava Zaitsev.Russia´s most prestigious haute-couture designer; declared honorary
citizen of Paris by the President of France, Awarded by BID in Paris.

Mr. Michael Gloster, President of Gloster Marketing, U.S.A., with Mr. Mumbengegwi, awarded by BID in Geneva.

The BID award presented to endorse the inauguration of the presence of K-Mart in the Czech Republic.

The QC100 Total Quality Management manual presented at BID headquarters in Madrid to Bahus, a Russian company

The BID award presented in Paris BID Convention the Sheraton Hotel of Kuwait, one of the most modern in the Middle East.

The Pascual Group, ranked number 86 in Spain and the absolute leader in the dairy sector, was awarded by BID.

Grupo Zeta publishing group, one of the most powerful in Spain, was awarded twice by BID.

Teka, sponsor of the world-famous Real Madrid Soccer Team, was awarded by BID.

Saunier Duval, world leader in heating systems, was awarded by BID.