Internal Communication of Quality

A communication plan focused on educating employees about the advantages of the ISO 9000 quality systems and TQM systems, for daily tasks and for reaching goals. Project for spreading the importance of client satisfaction:

· Listen and learn from the client.
-Surveys.

· Attitude towards the competition.
- Benchmarking

· Correlation of criteria between the company and its clients
- Opinion polls

· Clients' complaints
- Immediate response
- Compensations
- Guarantees

· Analysis of client insatisfaction
- Corrective actions

· Differentiating yourself from the competition insures client loyalty
- Search for new factors to improve positioning

· Rising tendencies and behavior
- Plan ahead Means of dissemination

· Seminars
- Quality as a daily work culture

· Improvement teams
- Process review

· In-house newsletter
- A regular way to shape opinion on quality

· Posters in the work place
- Brief messages which inspire action

· Contests and activities
- Share a common goal

· Incentives
- Opportunity for returns on efforts made

· Awards and recognitions
- Cultivate fostering individual identity and respect for others

 
   
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