External Communication of Quality

Advertising campaigns focused on explaining the aim of an ISO 9000 Quality System as a means of improvement and guarantee of the Certified company. Matching this campaign to symbols and messages of Quality Assurance.

The symbol of the ISO 9000 certification and the TQM system as endorsed image.

- Applications manual.
- Social activities.

Product image and the symbol of certification for brand value.

- Certification as endorsement within a legal framework.
- Graphic applications for all media.

Corporate identity and certification: the company's main asset.

- Incorporation of certification symbols and logos into corporate identity.

Quality as a differentiating advantage, tied to marketing.

- Presentation of the advantage over competitors.
- Spreading continuous improvement.

Strategic Plan of Values Transmission and Goals directed towards:

- Employees.
- Clients.
- Consumers.
- Society as a whole.

Quality Certification and its Influence on Sales
   
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